Social Media Tips Part 1: Blogging Best Practices

Social Media Tips Part 1: Blogging Best Practices

This is the the first installment of our Social Media Tips, by JAR. Providing interesting and informative information on Social Media Tips & Blogging Best Practices.

We’ve all seen them. Blogs are everywhere. About everything. They’re about all things digital, they’re about fashion, they’re about nothing in particular, or photography, or silly things on the street, or books, or Apple. But companies have them too, right? Why, you ask? Because, among other reasons, Google loves blogs. They are fresh, constantly updated content which Google deems relevant, interesting, and downright important. (Not to mention their endless SEO potential!) And thus, blogs help rankings.

But what makes a blog a blog? A blog is a tool that allows one to quickly and easily publish new content, and also allows for feedback from readers in the form of comments. It is this interaction between author and reader that makes a blog what it is rather than say, a press release.  The two most important components of a blog are posts and comments. Here are some tips on how to handle these two pieces from a company blog perspective:

Posts: The posts are the most dominant part of the blog–how you post will determine the way in which you use your blog as a tool to connect to your clients.  In your posts you should aim to strike a balance between providing useful and interesting information to your readers and informing them about your company. If you slightly shift the focus of your content towards your expertise in a wider subject matter, you will attract a greater number of readers. It is a best practice to target 2-4 keywords in each post for SEO purposes.

Comments: Comments, while not the most dominant aspect, might just be the most important component of a blog. This is because comments get your readers involved and gives them a chance to speak their minds. This not only makes the blog more interesting, but it also gives you the opportunity to interact with your readers (and potential customers). A key tip on commenting: use the commenter’s first name—this reframes the interaction to be more conversational, changing an impersonal connection to a personal one thus making for a more friendly and open environment.

So now you’ve decided to make your company blog. But wait! Before you start, make sure you have the time and resources available to keep it up. Seriously consider that because if you don’t have the time or manpower to blog, it’s actually better to not have one. If readers come to your blog and see old, stale content, it will reflect poorly on your company and your brand. But if you do, here’s a hint, start writing content before you launch the blog—that way you’ll have content ready to go in a pinch if you get backed up for whatever reason. So now go out there and get writing! (And if you don’t have a platform already, try WordPress!)

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